Get to know us
Once Upon a Time, on a Napkin…
Ideas can emerge at the oddest of times; embrace those moments.
In 2020, Nick Fox sketched out the initial concept for SWOON Media on a Juanitos Taqueria (one of the best Mexican food restaurants in Tucson, TBH!) to-go napkin. Recognizing a need for innovative, local storytelling - and wanting to help grow and support the people and places we love - Nick shared the idea with his business partners and best friends (Rudy Dabdoub, Christina Rosete, and Omar Valle), added amazing team members, and made it a reality.
SWOON Media's ultimate aim is to assist businesses, organizations, and individuals in Tucson and the Sonoran region by helping them share their unique passions and stories through authentic and engaging storytelling. At SWOON Media, we work hard to help our clients achieve their marketing and storytelling goals through digital marketing, public relations, photography, videography, business consulting, and more.
SWOON Media, Loving & Local. Always.
SWOON Team
Nick Fox
kimmy johnston
brian garrido
FOUNDER, MANAGING PARTNER
Born and raised in Arizona, Nick brings over 25 years of experience in marketing, public relations, and creative direction. As Founder and Managing Partner of SWOON Media, he is driven by a belief that great brands are not just seen, they’re felt, building colorful, witty, and magnetic brand environments that create meaningful community impact. When not working (is that even a thing, lol), he is an ultra-marathon trail runner, art and music enthusiast, Board Member for Friends of Saguaro National Park, and an avid traveler drawn to unexpected places.
brian garrido
kimmy johnston
brian garrido
PUBLIC RELATIONS DIRECTOR
Brian Garrido is a public relations and marketing leader specializing in hospitality, tourism, food and beverage and entertainment, with clients across the United States, Europe, Central America, Australia and Asia. He has led campaigns for brands including the Queen Mary and Walt Disney Concert Hall, and in destinations such as Cabo San Lucas, Playa del Carmen, Florence, Milan, Paris and Bali, to name a few. His work also includes destination marketing for a range of regions, including Napa Valley, Palau, and Marina del Rey. In addition, he has represented clients in finance and climate tech SaaS. Garrido’s expertise spans hotel openings, restaurant launches, including Michelin-starred experiences and integrated brand storytelling grounded in strong media relations, with an editorial lens shaped by film publicity, finance and global travel.
Rhaya Truman
kimmy johnston
kimmy johnston
CONTENT CREATOR & STRATEGIST
Rhaya began creating social media content in 2020 as a fashion and lifestyle influencer on TikTok and Instagram, collaborating with brands such as Dr. Martens and Redbubble to develop UGC and brand partnership campaigns. During her time at the University of Arizona, where she studied Communications and Africana Studies, Rhaya wrote for the Daily Wildcat and worked as a Marketing Intern for the College of Fine Arts, further developing her interest in storytelling and visual culture. After graduating in 2023, she worked as a Digital Content Specialist for the University of Arizona Foundation, managing @arizonaalumni, the institution’s second largest social media audience. Today, Rhaya collaborates with local businesses and creatives throughout Tucson, offering social media management, photography, and creative direction. Outside of work you'll find her thrifting, traveling, and going to way too many concerts.
kimmy johnston
kimmy johnston
kimmy johnston
CONTENT CREATOR & STRATEGIST
Immersed in Tucson’s hospitality and dining scenes, Kimmy works at the intersection of strategy, creativity, and storytelling. She has collaborated with numerous restaurant groups and well-known local organizations across Tucson, translating their atmosphere and identity into content that feels both elevated and approachable. Known for blending strategic marketing with an editorial eye, Kimmy creates visually refined, story-driven campaigns that spotlight the people and processes behind popular Tucson experiences. She has a sharp understanding of the rhythm of social media, an instinct shaped by experience, pattern recognition, and more hours of scrolling than she likes to admit.
